NASDAQ Security Assurance Calendar

Security is a concept, not an event. You have to build the idea of security into people's minds. NASDAQ needed to come up with something memorable to help keep Security Compliance at the top of the minds of their employees. The Classic solution was a NASDAQ Security Assurance Calendar. Our concept designers created interesting, unique drawings and "think-twice-about-it" slogans to help emphasize security, treated in a light and fun style.

Some of the slogans created were: "One person's trash is another's treasure.", "Computer viruses are hazardous to your health!", "Aren't passwords secret anymore?". All the themes were spoken by a white mustached "Columbo"-type detective asking questions geared to security. Other promotional items to emphasize security in the mix were caps, T-shirts, crystal paper weights, and workout clothes, to create a secure yet fun atmosphere for this leading financial institution.

NASDAQ received great feedback from this Classic project, and simultaneously experienced increased security throughout their organization.

NASDAQ is the largest U.S. electronic stock market. With approximately 3,300 companies, it lists more companies and, on average, trades more shares per day than any other U.S. market. It is home to category-defining companies that are leaders across all areas of business including technology, retail, communications, financial services, transportation, media and biotechnology. NASDAQ is the primary market for trading NASDAQ-listed stocks. Approximately 54% of NASDAQ-listed shares traded are reported to NASDAQ systems.