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Custom Jackets
Estée Lauder
For their 50th anniversary, Estée Lauder needed a way to recognize their top achievers, and they were looking for something different, with maximum impact. Classic put a team of designers on the case and spun a creative web of ideas around luxuriously soft Habatai Silk jackets with the company logo embroidered royally in gold and pink. Their reaction was so overwhelmingly positive that Estée Lauder ordered over 500 of them in navy—with a separate run of scarlet silk jackets for the topmost echelon of salespeople.
Estée Lauder especially liked our ability to custom manufacture silk jackets domestically, when we were told that this was cost prohibitive with silk. Classic proved the skeptics wrong again. We sewed and embroidered all items domestically in our New York factory, which not only saved a lot of time, but enabled us to make sure every seam was perfect, and delivered to their beautiful 50th anniversary Estée Lauder event in Florida on time!
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